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Recognised as Colour

#AD0072

  • #AD0072
  • Magenta
  • Dark
  • Nearest: Medium violet red

#AD0072 is a magenta with RGB values 173, 0, 114 and HSL 320°, 100%, 34%. It is a dark colour, so white text on it reaches 7:1 contrast (AA for normal text). The nearest named colour is Medium violet red.

Colour values

#AD0072#AD0072
HEX#AD0072
RGBrgb(173, 0, 114)
RGB (0–1)0.6784, 0, 0.4471
RGB percentages67.8%, 0%, 44.7%
HSLhsl(320.5, 100%, 33.9%)
HSV / HSBhsv(320.5, 100%, 67.8%)
CMYK0%, 100%, 34.1%, 32.2%≈naive device-independent conversion; real print needs an ICC profile
24-bit integer11,337,842
CSS custom property--colour: #AD0072;

Brightness & contrast

Relative luminance0.10099WCAG 2.x, 0 is black and 1 is white
Perceived brightness102.1 of 255ITU-R BT.601 weighting
Light or darkDark
Best text colour on this backgroundWhitecontrast 6.95:1
Contrast with white6.95:1WCAG normal text: AA
Contrast with black3.02:1WCAG normal text: Fail
Greyscale equivalent#2D2D2D
Inverted#52FF8D

Colour vision & accessibility

Normal visionProtanopiaDeuteranopiaTritanopia
Protanopia#304874no red cones; affects about 1% of men; ΔE 62.7 from the original
Deuteranopia#5F636Fno green cones; the most common form, about 1% of men; ΔE 65.2 from the original
Tritanopia#BB0041no blue cones; rare, and affects men and women equally; ΔE 33.8 from the original
Distinguishable without hueShifts in lightness toonever rely on hue alone to carry meaning
Contrast with white, large text6.95:1WCAG large text: AAA
Contrast with black, large text3.02:1WCAG large text: AA

Named colours

Medium violet red · ΔE 8.5Purple · ΔE 24.8Dark magenta · ΔE 25.4Deep pink · ΔE 27.2Hot pink · ΔE 27.7Pale violetred · ΔE 33.7
Nearest named CSS colourMedium violet red (#C71585)ΔE 8.53, clearly different but related
Hue familymagenta
CSS keyword usableNo exact keyword

Colour harmonies

base+30°+90°+120°+180°+210°+240°+270°+330°
Complementary#00AD3B
Analogous#9100AD, #AD001C
Triadic#72AD00, #0072AD
Split complementary#1CAD00, #00AD92
Tetradic#AD9200, #00AD3B, #001BAD

Tints, shades & saturation

+40%+30%+20%+10%base-10%-20%-30%-40%
Lighter +40%#FF7AD2
Lighter +30%#FF47C0
Lighter +20%#FF14AF
Lighter +10%#E00094
Darker −10%#7A0050
Darker −20%#47002F
Darker −30%#14000D
Darker −40%#000000
More saturated +25%#AD0072
Less saturated −25%#97166B

Channel breakdown

R173
G0
B114
Red173 (67.8%)
Green0 (0%)
Blue114 (44.7%)
Hue320.46°
Saturation (HSL)100%
Lightness33.92%
Dominant channelRed
Hex per channelR AD · G 00 · B 72

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Every value on this page was computed from “ad0072” by Nerdulator’s colour engine. Nothing here was retrieved from a database of answers or written by a model.