Recognised as Colour
#BD1790
- #BD1790
- Magenta
- Dark
- Nearest: Medium violet red
#BD1790 is a magenta with RGB values 189, 23, 144 and HSL 316°, 78%, 42%. It is a dark colour, so white text on it reaches 5.7:1 contrast (AA for normal text). The nearest named colour is Medium violet red.
Colour values
#BD1790#BD1790
HEX#BD1790
RGBrgb(189, 23, 144)
RGB (0–1)0.7412, 0.0902, 0.5647
RGB percentages74.1%, 9%, 56.5%
HSLhsl(316.3, 78.3%, 41.6%)
HSV / HSBhsv(316.3, 87.8%, 74.1%)
CMYK0%, 87.8%, 23.8%, 25.9%≈naive device-independent conversion; real print needs an ICC profile
24-bit integer12,392,336
CSS custom property--colour: #BD1790;
Brightness & contrast
Relative luminance0.13445WCAG 2.x, 0 is black and 1 is white
Perceived brightness115.6 of 255ITU-R BT.601 weighting
Light or darkDark
Best text colour on this backgroundWhitecontrast 5.69:1
Contrast with white5.69:1WCAG normal text: AA
Contrast with black3.69:1WCAG normal text: Fail
Greyscale equivalent#434343
Inverted#42E86F
Colour vision & accessibility
Distinguishable without hueShifts in lightness toonever rely on hue alone to carry meaning
Contrast with white, large text5.69:1WCAG large text: AAA
Contrast with black, large text3.69:1WCAG large text: AA
Named colours
Hue familymagenta
CSS keyword usableNo exact keyword
Colour harmonies
Complementary#17BD44
Analogous#9717BD, #BD173D
Triadic#90BD17, #1790BD
Split complementary#3DBD17, #17BD97
Tetradic#BD9717, #17BD44, #173DBD
Tints, shades & saturation
Channel breakdown
R189
G23
B144
Red189 (74.1%)
Green23 (9%)
Blue144 (56.5%)
Hue316.27°
Saturation (HSL)78.3%
Lightness41.57%
Dominant channelRed
Hex per channelR BD · G 17 · B 90
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Harmonies
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