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Recognised as Colour

#BD40A8

  • #BD40A8
  • Magenta
  • Dark
  • Nearest: Orchid

#BD40A8 is a magenta with RGB values 189, 64, 168 and HSL 310°, 49%, 50%. It is a dark colour, so white text on it reaches 4.7:1 contrast (AA for normal text). The nearest named colour is Orchid.

Colour values

#BD40A8#BD40A8
HEX#BD40A8
RGBrgb(189, 64, 168)
RGB (0–1)0.7412, 0.251, 0.6588
RGB percentages74.1%, 25.1%, 65.9%
HSLhsl(310.1, 49.4%, 49.6%)
HSV / HSBhsv(310.1, 66.1%, 74.1%)
CMYK0%, 66.1%, 11.1%, 25.9%≈naive device-independent conversion; real print needs an ICC profile
24-bit integer12,402,856
CSS custom property--colour: #BD40A8;

Brightness & contrast

Relative luminance0.17313WCAG 2.x, 0 is black and 1 is white
Perceived brightness127.7 of 255ITU-R BT.601 weighting
Light or darkDark
Best text colour on this backgroundWhitecontrast 4.71:1
Contrast with white4.71:1WCAG normal text: AA
Contrast with black4.46:1WCAG normal text: Fail
Greyscale equivalent#626262
Inverted#42BF57

Colour vision & accessibility

Normal visionProtanopiaDeuteranopiaTritanopia
Protanopia#4068ABno red cones; affects about 1% of men; ΔE 54.9 from the original
Deuteranopia#697AA5no green cones; the most common form, about 1% of men; ΔE 57 from the original
Tritanopia#C6486Eno blue cones; rare, and affects men and women equally; ΔE 36.7 from the original
Distinguishable without hueShifts in lightness toonever rely on hue alone to carry meaning
Contrast with white, large text4.71:1WCAG large text: AAA
Contrast with black, large text4.46:1WCAG large text: AA

Named colours

Orchid · ΔE 15.9Medium orchid · ΔE 17.9Dark magenta · ΔE 18.2Medium violet red · ΔE 18.4Purple · ΔE 20Violet · ΔE 22.6
Nearest named CSS colourOrchid (#DA70D6)ΔE 15.92, a distinctly different colour
Hue familymagenta
CSS keyword usableNo exact keyword

Colour harmonies

base+30°+90°+120°+180°+210°+240°+270°+330°
Complementary#40BD55
Analogous#9340BD, #BD406A
Triadic#A8BD40, #40A8BD
Split complementary#6ABD40, #40BD93
Tetradic#BD9340, #40BD55, #406ABD

Tints, shades & saturation

+40%+30%+20%+10%base-10%-20%-30%-40%
Lighter +40%#F2D7ED
Lighter +30%#E5B1DC
Lighter +20%#D88BCB
Lighter +10%#CB65BA
Darker −10%#973386
Darker −20%#712664
Darker −30%#4B1942
Darker −40%#250C21
More saturated +25%#DD20BD
Less saturated −25%#9D6093

Channel breakdown

R189
G64
B168
Red189 (74.1%)
Green64 (25.1%)
Blue168 (65.9%)
Hue310.08°
Saturation (HSL)49.41%
Lightness49.61%
Dominant channelRed
Hex per channelR BD · G 40 · B A8

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Every value on this page was computed from “bd40a8” by Nerdulator’s colour engine. Nothing here was retrieved from a database of answers or written by a model.